We Need to Tip the Scale so that:

MORE people are an active part of the solution

• More people removing more litter more frequently in more areas AND

FEWER people are an active part of the problem

• LitterING behaviors become too costly which ultimately force a change in behaviors AND

ZERO people are a passive part of the problem

• LitterERS start to proactively change their behaviors because they care about what their community looks like.

It’s a complicated system which requires systematic changes.

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